Our Campaign




Pride in Our Tide is Singapore’s first menstrual-related campaign that seeks to educate young women about their menstrual health and encourage open conversations about the topic in society.

Almost every woman has experienced a form of menstrual disorder whether it’s Premenstrual Syndrome (PMS) or menstrual cramps and it can be very disruptive to their daily lives.

It’s important that they know how to manage their menstruation and ensure that their reproductive parts remain in good health. Support and understanding from their family, friends or even partners can also help to alleviate some of the stress that these women go through during this period (no pun intended).

So, we want to appreciate our lovely ladies who put up with so much and for being a huge contributor to the creation of life. We hope that through our campaign, young women in Singapore can stand tall and take pride in their tide.